{"id":2507,"date":"2024-09-06T17:42:45","date_gmt":"2024-09-06T20:42:45","guid":{"rendered":"https:\/\/lucazfox.com\/?page_id=2507"},"modified":"2024-10-08T11:18:25","modified_gmt":"2024-10-08T14:18:25","slug":"alerse","status":"publish","type":"page","link":"https:\/\/lucazfox.com\/en\/alerse\/","title":{"rendered":"alerse"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2507\" class=\"elementor elementor-2507\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a69b2b5 e-con-full e-flex e-con e-parent\" data-id=\"5a69b2b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c26cfa8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"c26cfa8\" data-element_type=\"widget\" id=\"meu-video\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/assinatura_promo_10s.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Screenshot_1.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37cd0c07 e-flex e-con-boxed e-con e-parent\" data-id=\"37cd0c07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-484ffac e-con-full e-flex e-con e-child\" data-id=\"484ffac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-567ced92 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"567ced92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alerse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3639cc41 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3639cc41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When a client with over 20 years of experience contacts me to revamp their company's image, I hesitated to suggest a name change, as the previous name followed a common initial letter pattern used when starting a business. If it was time for the company to invest in a new visual identity, why not also change the name to reflect this new phase?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f0cc4c6 e-con-full e-flex e-con e-child\" data-id=\"7f0cc4c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8b3fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2d8b3fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>service<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2a600d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4f2a600d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5221501b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5221501b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f9ed18 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"17f9ed18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28613158 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28613158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>sector<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55feaa4f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"55feaa4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Telecom, internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616ad86 e-con-full e-flex e-con e-parent\" data-id=\"616ad86\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd02fbc gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"4fd02fbc\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2507 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1081\" height=\"721\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/rs_consult.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-2604\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/rs_consult.png 1081w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/rs_consult-300x200.png 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/rs_consult-1024x683.png 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/rs_consult-768x512.png 768w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2604'>\n\t\t\t\tbefore\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"721\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_telecom.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-2603\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_telecom.png 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_telecom-300x200.png 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_telecom-1024x684.png 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_telecom-768x513.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2603'>\n\t\t\t\tnow\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-152e3dd5 e-con-full e-flex e-con e-parent\" data-id=\"152e3dd5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78ba42cc e-con-full e-flex e-con e-child\" data-id=\"78ba42cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-638b3068 gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"638b3068\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-2507 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/what-is-a-patagonia-cypress-tree-Mar302021-1-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/what-is-a-patagonia-cypress-tree-Mar302021-1-1.jpg 1000w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/what-is-a-patagonia-cypress-tree-Mar302021-1-1-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/what-is-a-patagonia-cypress-tree-Mar302021-1-1-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_handshake_.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_handshake_.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_handshake_-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_handshake_-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_handshake_-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d49356f e-flex e-con-boxed e-con e-child\" data-id=\"7d49356f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-348e06fd e-con-full e-flex e-con e-child\" data-id=\"348e06fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c80aee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"34c80aee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Naming<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f1a71f8 e-con-full e-flex e-con e-child\" data-id=\"1f1a71f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583e11be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"583e11be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">In our discussions, we came to the understanding that it would be a coherent investment to reflect the company's new phase.<\/span><\/p><p>The idea was to translate the company's history along with a mission to continue and leave a legacy, because Ricardo, the owner, followed the career path his father instructed him in.<\/p><p>\u00a0<\/p><p>Four concepts emerged from the immersion. We followed the narrative that trees are the oldest communication towers known to humankind, where birds build their nests and raise their young, and their songs echo through the forest canopy. And one of the oldest trees is the... <em>Fitzroya cupressoides<\/em> or <em>alerce-from-patag\u00f3nia<\/em>.\u00a0<\/p><p>\u00a0<\/p><p>This name, in addition to supporting the company's commitment to promoting real relationships through telecommunications, also relates to the company's actions in environmental preservation measures through the reduction and use of ecologically sustainable materials.<\/p><p><br \/>To close with a flourish, we honor the name that brought them to this point, RS Consult, by making the Ale change.<strong>rc<\/strong>e for Ale<strong>rs<\/strong>e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12841600 e-flex e-con-boxed e-con e-parent\" data-id=\"12841600\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f5c3fa gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"71f5c3fa\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-2507 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_logo.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_logo.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_logo-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_logo-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_logo-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_logo.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_logo.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_logo-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_logo-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_logo-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-692971f6 e-flex e-con-boxed e-con e-parent\" data-id=\"692971f6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-764f1f7e e-con-full e-flex e-con e-child\" data-id=\"764f1f7e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d8ed37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"36d8ed37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Concept<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a85c4c4 e-con-full e-flex e-con e-child\" data-id=\"a85c4c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1387b46a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1387b46a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The keywords defined for the project were: modern, elegant, and different. In the mood board phase, we found the visual concepts we wanted. The symbol has a direct connection to the tree (natural relationships), globalism (telecommunications), and also grounding (the website construction process). I arrived at this symbol, which has the potential to be timeless.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63d0f06d e-con-full e-flex e-con e-parent\" data-id=\"63d0f06d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-36bbd0 e-con-full e-flex e-con e-child\" data-id=\"36bbd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e235481 gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"4e235481\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-2507 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_assinatura.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_assinatura.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_assinatura-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_assinatura-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/10\/alerse_grid_assinatura-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_assinatura.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_assinatura.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_assinatura-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_assinatura-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_assinatura-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-736def77 e-flex e-con-boxed e-con e-child\" data-id=\"736def77\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-350ee7d2 e-con-full e-flex e-con e-child\" data-id=\"350ee7d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffa9ab0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7ffa9ab0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Signature<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16476f21 e-con-full e-flex e-con e-child\" data-id=\"16476f21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337eabbc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"337eabbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I've always wanted to design a typographic logo, and this was the perfect opportunity.<\/p><p>\u00a0<\/p><p>The beauty of the curves and cuts represents seriousness. The lowercase letter \"a\" conveys a sense of closeness. And last but not least, honoring once again the legacy of RS CONSULT, we have RS highlighted in uppercase to sign this brand with elegance and personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1053b4b e-con-full e-flex e-con e-parent\" data-id=\"1053b4b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-556cadda e-con-full e-flex e-con e-child\" data-id=\"556cadda\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9de7e8 gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"3e9de7e8\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-5' class='gallery galleryid-2507 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_cores.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_cores.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_cores-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_cores-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_cores-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_versoes.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_versoes.jpg 1080w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_versoes-300x200.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_versoes-1024x683.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_versoes-768x512.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e2d3b86 e-flex e-con-boxed e-con e-child\" data-id=\"1e2d3b86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6768204a e-con-full e-flex e-con e-child\" data-id=\"6768204a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66af5ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"66af5ed7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Colors and versions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69327825 e-con-full e-flex e-con e-child\" data-id=\"69327825\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ab440f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14ab440f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Still aiming to communicate legacy, it brought in the color green for maturity, with this desaturated shade of green, representing market experience.<\/p><p>\u00a0<\/p><p>Sea green, to pair with black, is what we bring into the palette as part of a desire for renewal.<\/p><p>\u00a0<\/p><p>And the base brown color complements the field workers, where they secure the sites and installations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70632026 e-flex e-con-boxed e-con e-parent\" data-id=\"70632026\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7582d3ea gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"7582d3ea\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-6' class='gallery galleryid-2507 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-63proposta-@lucazfox-namingidentidade.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-63proposta-@lucazfox-namingidentidade.png 1920w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-63proposta-@lucazfox-namingidentidade-300x169.png 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-63proposta-@lucazfox-namingidentidade-1024x576.png 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-63proposta-@lucazfox-namingidentidade-768x432.png 768w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-63proposta-@lucazfox-namingidentidade-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-98proposta-@lucazfox-namingidentidade.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-98proposta-@lucazfox-namingidentidade.png 1920w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-98proposta-@lucazfox-namingidentidade-300x169.png 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-98proposta-@lucazfox-namingidentidade-1024x576.png 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-98proposta-@lucazfox-namingidentidade-768x432.png 768w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-98proposta-@lucazfox-namingidentidade-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-110proposta-@lucazfox-namingidentidade.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-110proposta-@lucazfox-namingidentidade.png 1920w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-110proposta-@lucazfox-namingidentidade-300x169.png 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-110proposta-@lucazfox-namingidentidade-1024x576.png 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-110proposta-@lucazfox-namingidentidade-768x432.png 768w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-110proposta-@lucazfox-namingidentidade-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-107proposta-@lucazfox-namingidentidade.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-107proposta-@lucazfox-namingidentidade.png 1920w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-107proposta-@lucazfox-namingidentidade-300x169.png 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-107proposta-@lucazfox-namingidentidade-1024x576.png 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-107proposta-@lucazfox-namingidentidade-768x432.png 768w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/Slide-16_9-107proposta-@lucazfox-namingidentidade-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1080\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_planejamento.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_planejamento.jpg 1921w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_planejamento-300x169.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_planejamento-1024x576.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_planejamento-768x432.jpg 768w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_planejamento-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_tecnico.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_tecnico.jpg 1920w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_tecnico-300x169.jpg 300w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_tecnico-1024x577.jpg 1024w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_tecnico-768x432.jpg 768w, https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/alerse_tecnico-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71dab8e3 e-con-full e-flex e-con e-child\" data-id=\"71dab8e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5232da67 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5232da67\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucazfox.com\/en\/trabalhos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">see other works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>https:\/\/lucazfox.com\/wp-content\/uploads\/2024\/09\/assinatura_promo_10s.mp4 Alerse Quando o cliente tem mais de 20 anos de experi\u00eancia e entra em contato comigo para fazer uma renovada no visual da empresa, fiquei contido em mencionar que seria um bom momento para trocar o nome, pois o nome anterior seguia um modelo comum de letras iniciais, usado na abertura de empresa. 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